Strategie for more sustainable shopping choices
Strategie for more sustainable shopping choices
Planet Bite
Planet Bite
Strategic Design
Service Design
Sustainability
UX Design
Role
Project management, Strategig Design, Conception, UX / UI Design, Branding
Duration
5 months
Type of Work
University Project
Team
Created in a Team of 3 Designer
Strategic Design
Service Design
Sustainability
UX Design
Role
Project management, Strategig Design, Conception, UX / UI Design, Branding
Duration
5 months
Type of Work
University Project
Team
Created in a Team of 3 Designer
Summary and
Impact
PlanetBite brings sustainability into everyday shopping with clear insights and rewards
This strategic design project promotes sustainable food choices. Through research, interviews and workshops, we developed PlanetBite, a mobile app with in-store integration that displays sustainability data and offers cashback rewards for responsible choices, thereby motivating consumers to shop more sustainably.
Main contributions included:
Barriers to sustainable consumption, such as unclear labelling and high prices, were overcome by providing accessible information and offering financial incentives
The importance of consumer decision-making power was emphasised, and the potential for collective behavioural change was demonstrated
The applicability of a vision for a market-driven transition towards sustainability beyond the food sector was articulated
Summary and
Impact
PlanetBite brings sustainability into everyday shopping with clear insights and rewards
This strategic design project promotes sustainable food choices. Through research, interviews and workshops, we developed PlanetBite, a mobile app with in-store integration that displays sustainability data and offers cashback rewards for responsible choices, thereby motivating consumers to shop more sustainably.
Main contributions included:
Barriers to sustainable consumption, such as unclear labelling and high prices, were overcome by providing accessible information and offering financial incentives
The importance of consumer decision-making power was emphasised, and the potential for collective behavioural change was demonstrated
The applicability of a vision for a market-driven transition towards sustainability beyond the food sector was articulated
Summary and
Impact
PlanetBite brings sustainability into everyday shopping with clear insights and rewards
This strategic design project promotes sustainable food choices. Through research, interviews and workshops, we developed PlanetBite, a mobile app with in-store integration that displays sustainability data and offers cashback rewards for responsible choices, thereby motivating consumers to shop more sustainably.
Main contributions included:
Barriers to sustainable consumption, such as unclear labelling and high prices, were overcome by providing accessible information and offering financial incentives
The importance of consumer decision-making power was emphasised, and the potential for collective behavioural change was demonstrated
The applicability of a vision for a market-driven transition towards sustainability beyond the food sector was articulated
Project Details
Problem space
The challenge of sustainable consumption was examined in the context of everyday grocery shopping. Barriers such as unclear product labelling, the high price of sustainable goods and a lack of consumer trust in existing certifications were identified. It was also observed that there are too few incentives to encourage sustainable purchases, since these products are often more expensive than conventional alternatives. The complexity of environmental information was recognised as a major obstacle to consumers making informed choices.
Project goals
The project aimed to develop a solution that would simplify access to sustainability information and make environmentally friendly options more appealing. The design approach chosen aimed to integrate transparency, positive incentives and user engagement into the shopping experience. The goal was to empower consumers to contribute to CO₂ reduction in an intuitive and rewarding way.
Project Details
Problem space
The challenge of sustainable consumption was examined in the context of everyday grocery shopping. Barriers such as unclear product labelling, the high price of sustainable goods and a lack of consumer trust in existing certifications were identified. It was also observed that there are too few incentives to encourage sustainable purchases, since these products are often more expensive than conventional alternatives. The complexity of environmental information was recognised as a major obstacle to consumers making informed choices.
Project goals
The project aimed to develop a solution that would simplify access to sustainability information and make environmentally friendly options more appealing. The design approach chosen aimed to integrate transparency, positive incentives and user engagement into the shopping experience. The goal was to empower consumers to contribute to CO₂ reduction in an intuitive and rewarding way.
Project Details
Problem space
The challenge of sustainable consumption was examined in the context of everyday grocery shopping. Barriers such as unclear product labelling, the high price of sustainable goods and a lack of consumer trust in existing certifications were identified. It was also observed that there are too few incentives to encourage sustainable purchases, since these products are often more expensive than conventional alternatives. The complexity of environmental information was recognised as a major obstacle to consumers making informed choices.
Project goals
The project aimed to develop a solution that would simplify access to sustainability information and make environmentally friendly options more appealing. The design approach chosen aimed to integrate transparency, positive incentives and user engagement into the shopping experience. The goal was to empower consumers to contribute to CO₂ reduction in an intuitive and rewarding way.
Project result
PlanetBite is a hybrid system consisting of a mobile app and supermarket integration. It provides consumers with transparent data on environmental impacts, rewards them with cashback for sustainable purchases and supports them with community-driven product insights. The aim was to design a positive and engaging shopping experience that would enable immediate behavioural change and have a long-term impact on sustainable consumption.
Project result
PlanetBite is a hybrid system consisting of a mobile app and supermarket integration. It provides consumers with transparent data on environmental impacts, rewards them with cashback for sustainable purchases and supports them with community-driven product insights. The aim was to design a positive and engaging shopping experience that would enable immediate behavioural change and have a long-term impact on sustainable consumption.
Project result
PlanetBite is a hybrid system consisting of a mobile app and supermarket integration. It provides consumers with transparent data on environmental impacts, rewards them with cashback for sustainable purchases and supports them with community-driven product insights. The aim was to design a positive and engaging shopping experience that would enable immediate behavioural change and have a long-term impact on sustainable consumption.
Process
01
Research
Barriers and opportunities for sustainable grocery shopping were uncovered through interviews, workshops and market analyses.
02
Define
Key insights were synthesized, and the problem space was structured to highlight consumer needs and systemic challenges
03
Conzept
The solution was designed to combine transparent information, positive incentives and in-store integration.
04
Prototyping
A prototype was developed and tested in order to validate its usability and refine the overall experience.
Process
01
Research
Barriers and opportunities for sustainable grocery shopping were uncovered through interviews, workshops and market analyses.
02
Define
Key insights were synthesized, and the problem space was structured to highlight consumer needs and systemic challenges
03
Conzept
The solution was designed to combine transparent information, positive incentives and in-store integration.
04
Prototyping
A prototype was developed and tested in order to validate its usability and refine the overall experience.
Process
01
Research
Barriers and opportunities for sustainable grocery shopping were uncovered through interviews, workshops and market analyses.
02
Define
Key insights were synthesized, and the problem space was structured to highlight consumer needs and systemic challenges
03
Conzept
The solution was designed to combine transparent information, positive incentives and in-store integration.
04
Prototyping
A prototype was developed and tested in order to validate its usability and refine the overall experience.
Process
01
Research
Barriers and opportunities for sustainable grocery shopping were uncovered through interviews, workshops and market analyses.
02
Define
Key insights were synthesized, and the problem space was structured to highlight consumer needs and systemic challenges
03
Conzept
The solution was designed to combine transparent information, positive incentives and in-store integration.
04
Prototyping
A prototype was developed and tested in order to validate its usability and refine the overall experience.
Research
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 37 38" xmlns="http://www.w3.org/2000/svg"><path d="M 18.5 0 C 28.717 0 37 8.507 37 19 C 37 29.493 28.717 38 18.5 38 C 8.283 38 0 29.493 0 19 C 0 8.507 8.283 0 18.5 0 Z" fill="rgb(254, 241, 75)" height="38px" id="x0BWCr4PA" transform="rotate(90 18.5 19)" width="37px"/><path d="M 7.368 0.959 C 7.553 0.269 8.262 -0.141 8.953 0.044 L 19.557 2.886 C 20.248 3.071 20.657 3.78 20.472 4.471 L 17.631 15.075 C 17.446 15.766 16.736 16.175 16.046 15.99 C 15.356 15.805 14.946 15.096 15.131 14.406 L 17.164 6.818 L 1.941 15.607 C 1.322 15.964 0.531 15.752 0.174 15.134 C -0.184 14.515 0.028 13.723 0.647 13.366 L 15.87 4.577 L 8.283 2.544 C 7.593 2.359 7.183 1.65 7.368 0.959 Z" fill="rgb(1, 1, 1)" height="16.03462113741321px" id="JU4DkuSBA" transform="translate(8.224 10.741) rotate(90 10.258 8.017)" width="20.51660102314007px"/></svg>)
Research
Research
Conception
Conception
Conception
Conception
Prototyping
Prototyping
Prototyping
Prototyping
Incentives
Incentives
Incentives
Incentives
Video
Video
Video
Personal learning
In addition to my design responsibilities, I also took on the role of project manager. Through this experience, I learned how important organization, team spirit, and motivation are for successful collaboration. I realized that it’s essential to keep everyone engaged and to leverage the strengths of each team member. I also gained a deeper understanding of how different design methods and techniques can be integrated to create a cohesive service design and how valuable it is to approach the topic strategically and holistically.
Personal learning
In addition to my design responsibilities, I also took on the role of project manager. Through this experience, I learned how important organization, team spirit, and motivation are for successful collaboration. I realized that it’s essential to keep everyone engaged and to leverage the strengths of each team member. I also gained a deeper understanding of how different design methods and techniques can be integrated to create a cohesive service design and how valuable it is to approach the topic strategically and holistically.
Personal learning
In addition to my design responsibilities, I also took on the role of project manager. Through this experience, I learned how important organization, team spirit, and motivation are for successful collaboration. I realized that it’s essential to keep everyone engaged and to leverage the strengths of each team member. I also gained a deeper understanding of how different design methods and techniques can be integrated to create a cohesive service design and how valuable it is to approach the topic strategically and holistically.
Personal learning
In addition to my design responsibilities, I also took on the role of project manager. Through this experience, I learned how important organization, team spirit, and motivation are for successful collaboration. I realized that it’s essential to keep everyone engaged and to leverage the strengths of each team member. I also gained a deeper understanding of how different design methods and techniques can be integrated to create a cohesive service design and how valuable it is to approach the topic strategically and holistically.
