Type of Work
University Project
Duration 4 Month
My Responsibilities
Company Value Definition, Logo/Icon Design, Touchpoint Design, Animations
Team Size Created in a Team of 3
About
Fazaa is a brand that makes space exploration accessible to everyone. Through the app, customers can easily book a trip to any location in the universe, which is carried out by Fazaa's own rockets. The fictional brand was created by two team members and me in a brand design course. The project includes a brand world as well as an interactive prototype that brings the brand to life.
Project Details
Brand Design
Fazaa was conceived as the central element of a brand design course at the Technical University of Ingolstadt. Led by Boris Schmelter, head of a design office, we crafted a fictional brand with a strong emphasis on brand design. Our efforts involved creating a unique brand identity and developing various touchpoints for the brand.
Target Group
The target audience for Fazaa primarily comprises adventurous and curious individuals seeking new perspectives and experiences through space travel. Fazaa aims to democratize this experience by offering affordable prices, making it accessible to people across various social classes.
Project Goals
The objectives of this study project are to focus on the totality of a brand design and to reflect this in various touchpoints. The aim was to design a brand identity and the visual markers of the brand as well as a click dummy for an online store and various advertising touchpoints.
Core Values
In the first step, we decided on our name and brand management. Our brand was then built on our core values of the brand compass.
Logo
The logo is characterized by the name as a word mark. Fazaa means space in Persian. The name can be traced back to the origin of a team member and thus gives the brand a personal touch.
The creation of the logo went through numerous iterations. The final logo is characterised by lower-case letters that ensure a modern and unconventional appearance, to which the cut of As also contributes. Nevertheless, the logo reflects the core values of trustworthiness through a straight cut.
Colours, Typography and Icons
The choice of colours reflects the colours of the night sky, which allows us to catch a glimpse of distant stars. The icons were designed by us and are characterized by a simple and timeless design. Furthermore the Font was chosen for the typography because its sans serif style gives it a modern and calm appearance and is also easy for the user to read.
App
Our main focus was on the conception and design of the app, for which we mainly used the tools Miro and Figma. Particulary important to us was the integration of the brand's core values. In order to ensure this, our progress was constantly checked against the compass. In addition, we integrated animations with the tool Protopie, which also pick up the core energy.
Try out the prototpye by clicking on the Fazaa app icon
Brand Touchpoints
In addition to the app, we designed several touchpoints for the brand. Here, the typical "a" appears as a recognizable feature and turns into a play on words.
Website
Another touchpoint is the website, where users can also book their trip into space.
Personal Learnings
In the brand design project, I learned how important it is in the design of a brand to base all decisions on the brand compass. It is especially important that all both the visual but also the emotional represent the values of the brand to evoke a consistent and credible image.
