Type of Work University Project in
collaboration with Lille Barn
Duration 4 Month
My Responsibilities
UX/UI Design (Costumer App), Logo Design, Icon Design .........
Team Size Created in a Team of 4
About
In collaboration with the start-up Lille Barn, my team designed two prototypes for their app, addressing the time-consuming task of organizing children's activities. The app allows parents to effortlessly book and manage courses posted and managed by certified teachers.
During a university seminar, we were given creative freedom to conceptualize and design both prototypes. Alongside a team member, my focus was on developing the customer (parents) interface.
Project Details
Cooperation with the Start-Up Lille Barn
In collaboration with the Technische Hochschule of Ingolstadt, we partnered with the start-up Lille Barn to create two click dummies aimed at attracting investors. Guided by the start-up's initial idea and research insights, we developed a consistent user flow concept, established a design language, and crafted two-click dummies.
Problem Space and Start-Up Idea
Many parents find organizing children's courses time-consuming, requiring them to book, manage, and potentially cancel or terminate multiple activities with different providers. To address this challenge, the start-up Lille Barn aims to develop a booking platform for children's courses. This platform will allow parents to easily book and manage courses from various providers. Additionally, providers or freelance trainers will have the ability to set up and monitor their courses through a separate view on the platform.
Target Group
The user groups consist of parents of children and providers/trainers who organize courses. Personas were crafted for both groups using insights from the start-up's research, guiding design decisions. Within our team of four, two team partners each focused on one user group, with my focus being on the parents.
Project Goals
The objective of our collaboration was to provide the start-up with two click dummies as a foundation for attracting investors: one representing the platform for parents and the other for course providers. Additionally, we developed a brand design, encompassing a logo, color scheme, and a proposed social media presence.
Click Dummy
Consumer App
The main focus of the customer app is to provide parents with intuitive course management. All necessary information should be made available to the user quickly and easily. It was also particularly important to us that users can use the app for several children at the same time and book them flexibly into the desired courses. Each child has its own subscription, which can be managed individually in the app. In addition, it is possible to book and cancel courses individually and spontaneously to give users the greatest possible freedom in planning their free time.
Try out the prototpye by clicking on the Lille Barn app icon
Provider App
Two of my teammates put the focus on the provider app, in which we wanted to make it easier for the course provider to keep track of their courses and intuitively create new courses. In addition, the start-up wanted a graphical representation of facts and figures, which we integrated into the app in a quickly accessible way.
Research
At project onset, the founders of Lille Barn supplied us with interview and survey data regarding future users' current usage patterns and their positive and negative experiences with children's courses. Additionally, they integrated their own experiences as mothers into our initial discussions.
Conception
Provider AppUser Flow Diagramm - Customer App
A preliminary user flow was provided by the startup Lille Barn and is based on a research phase. We expanded the given user flow with our own ideas and eliminated all ambiguities.
Personas
In the initial stages, the start-up gathered information about its users through user research. Based on this data, we created two personas, which we incorporated into our design decisions during the course of the project.
Wireframes
To present our ideas quickly and easily, we started with wireframes. Each member of the team sketched out her ideas for the previously developed user flow.
Visual Design
Logo
To increase the recognition value of the start-up, we designed a logo. It is based on one line art and a watercolor blob, the main elements of the chosen design language. In order to ensure that the logo can be used on all media, we designed two versions. The simplified version is mainly used as an app icon.
Typography and Button style
In the choice of typeface and buttons, we focused particularly on reduction and simplicity. For the font, it was important to us to choose a typeface that is easy to read and appears modern due to its sans serif.
Colour palette
The color palette consists primarily of strong pastel colors. These reflect a sense of security and trust. Each color was also assigned a weaker tone, primarily used in the watercolor elements.
Icons
Illustrations
The hand-drawn illustrations pick up the design elements and integrate them into the app design. The drawings are used as profile pictures of the children as well as identification of the offered course categories.
Categories
Prospect
Besides my team, three other teams were working on the same project at the same time. The start up lille Barn decided after the end of the project which prototype they wanted to work with. To our delight, the decision fell on our team, but unfortunately no final collaboration has come about to date.
The Instagram page of the start up could be designed as shown on the right.
The Instagram page of the start up could be designed as shown on the right.
Personal Learnings
In this project, we were able to apply the user-centred design process perfectly and went through phases of analysis, design, implementation and testing. It was especially exciting to learn that complex topics like this can only be solved through iterations, which the design process enables. In addition, a small final test of the app was very informative and allowed us to raise the app to a new level.
